Dieux du Stade - Making of Calendar 2004Movie
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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Dieux du Stade - Making of Calendar 2004 is a 2003 movie.
The production information lists a runtime of 2h 20m, an original language code of EN.
The credited cast includes Benoît August, David Auradou, Jérémie Ballais, Mathieu Blin. The synopsis above summarizes the central premise without adding details beyond the available title information.
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